Overall, the writing is smooth and easy to follow. Even people who are not particular savvy when it comes to computers and the Internet (I am personally very unfamiliar with this aspect of technology) will be able to read this book without many problems. While the topic necessitates the use of technical terms, Gray and Fox make certain to define all the terms. Even when they do not, their writing helps readers to easily decipher the meanings from the context.
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Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.