They typically draw an unknowing and unsuspecting prospect in, only to give them poor advice or information that leads the marketer down the wrong path. This ‘training’ is just someone trying to make a quick buck at the expense of an interested but unknowing party. While legitimate affiliate marketing training courses do exist, there’s enough bad out there to cause some harm to affiliate marketing’s reputation.
Lander > Offer: This is a much better approach than the above. A lander or landing page is a web page that you create and that acts as a middleman between the offer and the visitor. This could be a review of the offer, a video, an article…etc. The visitor would land on it, consume it and then click a link and get redirected to the offer. Warren Wheeler’s case study on AMNinajs.com uses a variation of this funnel.
Answer: This is a common question. The answer is that the most successful internet marketers, and the ones that make the most money, understand both sides of the ClickBank business model. Further, almost all vendors also make money as affiliates for products and services related to their own. And most tenured affiliates eventually start to offer their own products on the vendor side. It’s a virtual double-dip model.
Many thanks for your open words. Maybe online marketing / business really is not for all of us out there - at least not for exactly those hard working people mentioned by you, as these usually don´t have so much time beside their full time job and the family. So much about the countless promises from certain online marketers suggesting otherwise, saying everyone can do it - of course with some "help" - i.e. their very own products.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
So an effective affiliate marketing program requires some forethought. The terms and conditions have to be tight, especially if the contract agreement is to pay for traffic rather than sales. The potential for fraud in affiliate marketing is a possibility. Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect; they can populate online registration forms with fake or stolen information; they can purchase adwords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone be monitoring affiliates and enforcing the rules. In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.